Why video news doesn’t work with open offices

The space and surroundings of potential viewers matter, just as their country and language. Being conscious about the when and the where can boost the number of reached people.

Source: Business Week newspaper
Source: Business Week newspaper

We all know, especially if we work with media and social networks that images are what work best. You get a high audience level, more likes, more comments, and more RTs. Videos work just as well because you are integrating music, images, and text. So when the viewer clicks play he or she is listening, reading and watching. As a social media manager you are engaging the viewer in more than one sense.

But what we tend to forget when we deliver a high quality, amazingly produced video is where and when our viewers are going to engage with our master piece. If he or she is a technological early bird or night owl, then he or she is going to be watching the video at home. For most mortals, however, we get our engines (and PCs, phones, etc) working during business hours.

If the viewer works at a regular cubicles/closed offices complex, then the process is pretty simple: reach for some headphones, plug them in and watch the corporate/education/customer video without any problem. If, on the other hand the viewer works in a trendy, modern open space type of office then he or she is constantly being judged by their actions and by what the monitor shows.

Source: Google
Source: Google images

From a personal experience: I’ve felt uncomfortable in the office watching the  recordings I’m editing into a video, let alone the corporate videos of our clients or some media outlet video. People around you think you are just indulging yourself with some TV time and that can hurt your image or get you into trouble.

Now that I’ve become more conscious about this, I try to balance video-images-text in my posts and tweets. Whenever I post a video I make sure I give a small brief of what is about and have before or after a post of the same theme line.

New tendencies in the work space matter as much as market trends.


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