1.You shall love all your enterprise social network accounts
It does do you any favor bragging about your presence in every single social media if you only update half of them. Upload contents on a daily measure or close the ones you can’t manage. Use it or lose it.
2. You shall name your blog/brand/magazine/discussion in a creative and professional way
That hilarious name you came with while waiting in line at Starbucks may not be the best option for the new magazine for the company. The name would stop being funny when you have to put it in your résumé or your business card. Think twice.
3. Keep the tweets and posts in a holiday theme (when appropriate)
Know your audience, look for their holidays and celebrations. People spend twice as much time on the social networks during their days off, which is translated to double exposure.
If you get the figures and statistics (which is key for keep doing a good job) of your reach, interaction, likes and retweets you’ll notice that the most popular content was the one published during the holidays. Embrace the festive spirit.
4. You shall not repeat the same stuff like a mantra
Publishing the name of the company and their multiple perks every 5 minutes is dull and your followers will get bored. Try to publish also interesting articles, trends and white papers. Remember that being in charge of the social networks doesn’t mean creating publicity. Facebook is not Macy’s catalog.
5. You shall not send the same content more than once
Followers are not dumb. Detecting a copy-pasted tweet or post is really simple. Especially if it was send early that day. I get surprise that a lot of newspapers and magazines do this, because they are very familiar with the release of media.
The only thing that a manager would achieve by using this prehistoric strategy would be losing followers. Nobody likes spam.
6. Use a powerful call to action
Don’t program the release of all the daily contents at the same time. I get that our job is to give an statement and get a position in the social networks. But anyone will be shocked by having an avalanche of posts, tweets and videos release exactly at 11:22 am. FYI: a day has 24 hours.
7. The content shall follow grammar rules
A typo is comprehensible and forgivable. But is not if the subject and the verb are in a different tense or gender. Read the content several times and make sure at least these two elements are correct. Typos are ok. Analphabetism is not.
8. You shall not use slang
A few weeks ago I read some tweets by a multinational company that said “be an administrative ninja, buy our product.”
The generation in tune with the American culture and between the ages of 10 and 25 will understand what you are saying. For every other segment of your followers was an unclear message. Evidence: I read it to my mom and she didn’t get it. I beg you, social media/community manager, make your contents look as if they are coming from a reliable source. Don’t forget that you are responsible for the image of the company. Jokes and memes are for 9gag.
9. The content you send shall be clear and to the point
Use words and concepts you understand. I have met people that does know how to use adjectives in their native language, but they think is “cool” to throw one or two in each sentence. It looks like if they spend the last half an hour browsing a dictionary and choosing random words for their next conversation or post.
Short and clear is always better than crammed and unreadable. Less is more.
10. Your content shall be attractive
Whether it is a LinkedIn discussion, a video on your YouTube channel, a tweet from the company account or a post on Facebook, make your content attractive as Las Vegas lights and not boring as a small town in the middle of nowhere. Enhance your text with photos, pictures, hashtags, videos, vines and links. And then shine bright like a diamond.
I grew up with the social media (I’m from the Millennial generation) and I also work with them. Nothing described in this column is fictional. I’ve seen it. This post was written for community managers, PR like me or people interested in the subject.